ONEDA SS 2026
Every brand has its own identity, and our role as storytellers is to discover the visual language that expresses it best. For our collaboration with Oneda, a proudly Indonesian faux leather bag brand from Semarang, Central Java, we set out to create a campaign that felt both contemporary and timeless. During the creative development process, we explored different creative references that embodied understated luxury, effortless elegance, and a strong sense of movement. Those references became the foundation for our ideas, allowing us to shape a visual direction that felt refined while staying true to Oneda’s identity.
One of the biggest creative challenges was blending two distinct visual approaches into one cohesive campaign. On one hand, we wanted to capture a calm, minimalist aesthetic with an emphasis on craftsmanship and subtle details. On the other, we sought to introduce a sense of movement, exploration, and everyday sophistication. Finding the balance between these contrasting moods required thoughtful planning—from the styling and location selection to the pacing of each shot and the overall visual rhythm. Every creative decision was made with the intention of making the campaign feel seamless, elegant, and naturally connected to the brand.
As the production evolved, the campaign gradually developed its own personality. Rather than following existing visual references, we used them as a creative foundation before pushing the concept further through our own interpretation. By refining every detail and adapting the storytelling to Oneda’s character and audience, we created a campaign that feels both familiar and original. It reflects our belief that inspiration is only the beginning—true creativity lies in transforming ideas into something meaningful, distinctive, and uniquely crafted for the brand.